BTEC Business
Subject: BTEC Tech Award Enterprise
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Year 10
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Autumn 1 |
Autumn 2 |
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The day to day activities of a selected enterprise, and the impact of these. The skills and characteristics of a selected entrepreneur, and the impact of these. The primary and secondary market research methods used by a selected enterprise. |
Analysis of the political, economic, social, and technological (PEST) factors that impact a selected enterprise. An evaluation of the strengths, weaknesses, opportunities, and threats (SWOT) of a selected enterprise. |
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Spring 1 |
Spring 2 |
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Exploration into two different micro-enterprise ideas to choose the one that will be most successful. Production of a business plan for the selected micro-enterprise idea. |
Production of a presentation which summaries the information in the business plan. A pitch of the micro-enterprise idea displaying verbal and non-verbal communication skills. An evaluation of the production and delivery of the presentation, making recommendations for future improvements. |
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Summer 1 |
Summer 2 |
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Market segmentation – demographic, geographic, psychographic, and behavioural. Markets – Business to business (B2B), business to consumer (B2C), mass markets, and niche markets. Marketing mix – Product life cycle, branding, unique selling point, and product portfolio. Marketing mix – Pricing strategies Marketing mix – Digital and physical distribution. Marketing mix – advertising, personal selling, public relations, direct marketing, social media marketing, sales promotions, and above/below the line marketing. |
Factors influencing the choice of marketing methods including cost, competitors, and the experience of the entrepreneur. The importance of brand image and reputation. Financial documents – Purchase orders, delivery notes, invoices, credit notes, statements of account, remittance advice slips, and receipts. The importance of accurate financial documents. Payment methods – Cash, credit cards, debit cards, direct debits, and payment technologies. |
Year 11
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Autumn 1 |
Autumn 2 |
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Revenue and costs – Start-up costs, running costs, fixed costs, variable costs, and revenue. Break-even analysis – Calculation of the break-even point and margin of safety. Break-even analysis – Construction and interpretation of a break-even chart. Strengths and limitations of break-even analysis. Profit and loss account – Revenue, cost of sales, expenses, gross profit, and net profit Balance sheet – Non-current and current assets, Non-current and current liabilities, working capital, and total equity. The difference between liquidity and profitability. Calculation of the gross profit margin, net profit margin, current ratio, and liquid capital ratio. |
Budgeting – Different types of revenue and expenditure budgets. Budgeting – Budgetary control and variance analysis. Cash flow – Construction of a cash flow forecast. Cash flow – Suggesting improvements to cash flow problems Strengths and limitations of cash flow forecasting. Internal sources of finance – Personal sources, retained profit, sale of assets. External sources of finance – Mortgages, share capital, new partners, hire purchase, leasing, loans, peer-to-peer lending, business angels, grants, bank overdraft, crowdfunding, and trade credit. |
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Spring 1 |
Spring 2 |
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Revision |
Revision |
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Summer 1 |
Summer 2 |
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Revision |
Revision |